.2024 has actually been actually an inconsistent year for adtech funding.U.S.-focused adtech start-ups, once accustomed to snagging billions in equity capital every year, have raised nearly $360 million up until now this year, placing it on track to be the industryu00e2 $ s slowest year in over a many years, every Crunchbase information. That stagnation results from market saturation, elevated governing pressures, as well as economical uncertainties.ADWEEK talked with 5 VCs that remain to acquire adtech business, even with these challenges, regarding what they are actually searching for and also what they steer clear of. Perhaps unsurprisingly, these capitalists are targeting chances in privacy-focused innovations and industry-specific regions such as hooked up TV.