.2Performant, a Romanian modern technology and partner advertising answers company, announced on Monday, September 9, at the Bucharest Stock Market, that it aims to acquire the Profitshare associate networks in Romania as well as Bulgaria from Conversion Advertising. Concurrently, Dante International, the manager of eMAG, will end up being an investor in 2Performant.On September 6, 2Performant’s Panel of Directors concluded a preparatory contract to acquire the Profitshare.ro as well as Profitshare.bg associate networks possessed by Sale Advertising S.R.L. as well as Conversion Marketing EOOD.
The agreement describes the concepts of the purchase as well as is actually certainly not legitimately binding, according to the firm push presented by Economedia.The operation entails the move of the Profitshare business lines from Sale Advertising and marketing S.R.L. and Transformation Marketing EOOD (as dealers) to 2Performant (as the purchaser). Dante International S.A.
(majority shareholder of Conversion Marketing S.R.L.) will certainly belong to business transactions arrangement as a backer.” Once the Profitshare deal is actually accomplished, our company will increase our current capability and also expand our customer collection in both Romania and also Bulgaria. Our company still have a few crucial measures to accomplish, however I am actually certain that the teams involved in the transaction on both sides will definitely deal with to accomplish all of them efficiently. Our team will certainly announce our post-acquisition plans after finalizing the acquisition depending on to the last arrangement,” claimed Dorin Boerescu, Chief Executive Officer as well as Co-Founder of 2Performant Network.The transaction price is actually RON 4.3 million, and also will certainly be actually paid for 55% in cash as well as 45% in 2Performant reveals via a financing increase..” 2Performant is a youthful and also vibrant company with values that reverberate along with our company.
Our experts expect that, after the purchase is wrapped up, the Profitshare service incorporated along with 2Performant will definitely provide better worth to its customers,” said Tudor Manea, General Manager of Dante International SA.2Performant likewise takes note that a number of actions remain to finish as well as finalize the deal, including the productive finalization of the as a result of carefulness study by 2Performant.Profitshare was actually launched in 2012 and currently possesses a profile of 250 partner systems (consisting of the eMAG team) in Romania and also Bulgaria.radu@romania-insider.com.( Photo source: the business).